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1Selling the Unsellable 8 Red Challenge
Your Task....
To create an advertising campaign that sells the unsellable (or difficult to sell) to a teenage target market.
Your Product...
You need to create an advertisement for radio, TV, print media and/or the internet.
Your advertising campaign needs to be expalined in a 300 word campaign brief. This brief needs to outline the purpose of your campaign and the techniques used to appeal to your target audience.
Each group member also needs to write an annotated bibliography for two of the articles read in preparation for this activity.
Your Presentation...
In Week 9 your group will present you campaign to the class, including details about the campaign brief. Each member will also hand in their annotated bibliography.
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2The Importance of Research: What Yogurt Can Teach Marketers
Check out some of the other articles in the 'Top Posts' to the right of screen.
http://www.neurosciencemarketing.com/blog/articles/yogurt-neuromarketing.htm
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3Tips on Selling to Teens
This research paper has many suggestions about selling to a teenage target audience.
http://www.thcu.ca/infoandresources/publications/teenaudienceprofilev1.0.june16.2005.pdf
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410 Advertising Techniques
This page has a lot of information on ten techniques commonly used by advertisers. Even just reading the sub-headings will guide you in the right direction.
http://findarticles.com/p/articles/mi_m0HMU/is_3_32/ai_n13248311/
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5The Gruen Transfer: The Pitch 'Global Warming'
The Gruen Transfer is a program on the ABC that discusses and analyses advertising. Each week they would have a competition between marketing agencies to 'sell the unsellable'. In this episode, the marketing companies were asked to sell global warming.
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6To do list and due dates
What do I need to do?
GROUP WORK
1. Brainstorm with your group ideas for the advertising campaign. Be sure to write all ideas down so they can be revisited the following lesson.
Come up with:
a) a product or concept to sell.
b) the purpose of the ad and potential underlying messages or agendas.
c) possible techniques (refer to class mindmap).
d) a basic storyboard or draft of the advertisement/s.
e) As a group, write up the design brief. Include the original concept, the purpose of the advertising campaign and comment on the effective techniques used.
On Wednesday of Week 9, each group will present their advertisement and brief to the class.
INDIVIDUAL WORK
2. Read at least two different articles about advertising. You may like to read the ones featured in this 'jog' or perhaps other articles you find on the internet.
Once you have read them, write an annotated bibliography. An annotated bibliography provides an outline of the source of information and assesses its usefulness.
This needs to handed up, either types or neatly hand written, on Wednesday Week 8